Cephalopod Week

Cephalopods are the coolest. The alien-like family of invertebrates that include that squids, octopuses, and cuttlefish at least deserve a week like those flashy sharks.

In 2014, to promote a Science Friday video series that focused on cephalopod science, i launched a social campaign declaring the third week in june “Cephalopod Week.” It was a massive hit — Cephalopod Week social posts reached around 30 million people, thousands participated, and institutions like the Monterey Bay Aquarium, the American Museum of Natural History, and the Tokyo Zoo joined in.

Cephalopod Week became a staple internet holiday of the 2010s, and was written up in the New York Times and Gizmodo, among others.

I didn’t just develop the concept. I oversaw our efforts and cephalopod-related content, including editing articles, designing graphics, building relationships with partners, and even going on air to geek out about the vampire squid (the coolest cephalopod no contest).