Snopes Daily Digest

How do you help the people most passionate about misinformation fight it in their everyday lives? You give them the tools and language they need.

I developed, launched, and managed the Snopes Digest, a members-only biweekly newsletter that give Snopes’ biggest fans an education in the basics of fact checking. The result was a massively engaging email list — about a 45% open rate compared to the 22% industry standard, as of 2021 — that empowered a new generation of researchers.