Past Work
In 2018, the Pew Research Center determined that 38% of Americans prefer getting their news online—and that number is only going to grow. Someday, it’ll surpass television and radio.
Let’s tell these stories where the people are.
A sampler of my past work 🥘
Let’s dig in to some of the tastiest morsels.
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Cephalopod Week 🦑 (Social + Campaign)
Roles: Creator, project manager, editor, writer, social media manager, spokesperson, chief vampire squid advocate
Cephalopods are the coolest, right? And cephalopods—the alien-like family of invertebrates that include that squids, octopuses, and cuttlefish—deserve as much love as those flashy, toothsome sharks. In 2014, to promote a Science Friday video series that focused on cephalopod science, I launched a social campaign declaring the third week in June “Cephalopod Week.” It was a massive hit—Cephalopod Week social posts reached around 30 million people, thousands participated, and institutions like the Monterey Bay Aquarium, the American Museum of Natural History, and the Tokyo Zoo joined in the cephalo-fun.
Today, Cephalopod Week is an annual internet holiday, celebrated worldwide and among media organizations like the New York Times and Gizmodo, among others. At Science Friday, I oversaw our efforts and cephalopod-related content, including editing articles, designing graphics, building relationships with partners, and even going on air to geek out about the vampire squid.
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Snopes Threads 🧵 (Social)
Roles: Writer, editor, tweeter.
THREAD: Sometimes the best way to get information out on Twitter is to weave a narrative around it. At Snopes, I developed a strategy to get our fact checks in front of thought leaders through a series of optimized threads on everything from election misinformation to exploding whales. The threads were very popular, picking up hundreds of retweets and driving traffic to the site.
File Not Found 🖥 (Digital Feature)
Roles: Project manager, story and line editor, art director, designer, strategist.
Did you know that future historians might consider the 2000s a digital dark age? It’s because everyone, from the government to tech giants to your parents, are storing information in digital formats that are constantly being replaced and updated. I led a team to produce this three-part digital feature, which looks at the past, present, and future of data storage and how we might be able to make data immortal.
Cephalopod Of The Day 💬 (SMS Campaign)
Roles: Creator, writer, producer, strategist.
Science Friday’s goal for their Cephalopod Week 2018 content was to engage an audience outside of our regular social media fans, including a series of live events in cities around the country. But to get more people participating who may not be able to travel to the few cities in on the action, I developed an interactive SMS campaign, run through Groundsource, that shared a fact about cephalopods every day over the course of eight days (eight days, eight legs…get it?). The result was a highly engaged group of fans—92% of which said they learned something, 88% of which said they shared something they learned—with participants from from across the United States.
Snopes Digest 📬 (Newsletter)
Roles: Creator, project manager, editor, writer, strategist.
How do you help the people most passionate about misinformation fight it in their everyday lives? You give them the tools and language they need. I developed, launched, and current manage the Snopes Digest, a members-only biweekly newsletter that give our biggest fans an education in the basics of fact checking. The result is a massively engaging email list—about a 45% open rate compared to the 22% industry standard, as of 2021—that empowered a new generation of researchers.
Science Friday Live In Boulder 🎭 (Design and Live Event Visuals)
Roles: Designer, visual tech.
Using my expertise in design and crafting presentations, I supported the Science Friday staff over the course of my time there to turn what was original a staid show recording, often done in small halls or rooms, into an engaging theatrical experience that regularly sells out to thousands. I developed a strategy where each show would have unique branding, specific to a theme or location, as well as a visually stimulating and beautiful presentation to enhance the interview happening on stage—often traveling with the team to make it happen. For the June 2019 show in Boulder, Colorado, I built branding for online promotion and printed posters, developed the slide deck, coordinated with local partners to help promote upcoming events, and ran the presentation during the show itself.
